If you are thinking about investing in a new website or updating an existing website, you should consider these three (3) things before you start:
- Goals: Define what the goals are and thinking of it as another marketing tool in your toolbox. Outline the goals for, not only the site at-large but also for each page you want to have. Each page should serve a specific purpose.
- Audience: Have a really clear picture of who your audience is. This will help you define what your colors are, what the messaging should be, the imagery, etc.
- Messaging: And the 3rd thing is all around the messaging. How are you going to conveying your message to your audience in a clear, compelling, and consistent way.
<Click here to watch this video> by Mike McKerin, Partner and Creative Director at WEDO Worldwide, Pierce Forward’s digital agency partner.
If you need help with your marketing objectives – from strategy -to- websites, PR, digital advertising, brochures, business cards, etc., – feel free to reach out to us. Send an email to Craig@PierceForward.com or Peter@PierceForward.com or you can call us at 978.660.7590 to get started.