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3 Things You Should Do Before You Invest A Penny On A Website

If you are thinking about investing in a new website or updating an existing website, you should consider these three (3) things before you start: Goals: Define what the goals are and thinking of it as another marketing tool in your toolbox. Outline the goals for, not only the site at-large but also for each …

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Why Growth Marketing
Has To Be The New Normal

Holding the big-picture in mind is essential during every business decision being made right now.  Now more than ever, where and how you’re spending your marketing budget matters. Executing targeted growth-marketing campaigns now will help generate strong returns and place some control back in your hands. So let’s unpack it. What’s growth marketing? At its …

Why Growth Marketing
Has To Be The New Normal
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7 Website Mistakes That Scare
Away Potential Customers

We talk a lot about getting visitors to your website through SEO, social media, and other marketing tactics. While these are all important components of your marketing strategy, they won’t do you much good if your customers don’t stay on your website. If visitors don’t stay on your website long—known as having a high bounce …

7 Website Mistakes That Scare
Away Potential Customers
Read More »

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Critical Marketing Steps We Follow to Generate Leads

Like so many other companies, we used to struggle to effectively execute the marketing process steps. A continuous improvement strategy changed everything. Does your organization struggle to follow the process necessary to effectively execute your marketing strategy? When it comes to marketing process steps, sometimes it’s just easier to shoot from the hip. It can …

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10 Questions to Consider When Creating Your B2B Buyer Persona

Your B2B buyer persona is a critical element of supply chain marketing efforts, particularly for inbound marketing. According to Marketing Insider Group, 93% of companies who exceed lead and revenue goals segment their database by buyer persona. That said, a surprising 60-70% of B2B marketers admit that they don’t truly understand their buyers (source). If you don’t …

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